Elevate Your High School
Sports Coverage
Varsity NC partners with local media outlets across North Carolina to grow your audience, improve your scoreboard data, and create new revenue opportunities — all while doing what matters most: telling the stories of student-athletes in your community.
This isn't competition. When more people in North Carolina care about high school sports, it's good for every outlet that covers them.
Nothing is more local than high school sports. Varsity NC exists to amplify the coverage you're already doing — not replace it. We drive traffic to your stories, surface your content to new audiences, and give you tools to make your reporting more efficient and more sustainable. It benefits the communities, the schools, and the student-athletes who deserve to have their stories told.
For Communities
Deeper local engagement with the teams they love
For Schools
Greater visibility for their programs and athletes
For Athletes
More recognition for their hard work and achievements
Embedded Scoreboard Widgets
Drop a fully functional, live scoreboard directly on your website. Four layout options fit any space — vertical sidebar, horizontal banner, headline feed, or playoff projection.
YOUR OUTLET
SCORES
Scoreboard (Vertical)
360×600 · Ideal for sidebars
Score Ribbon (Horizontal)
728×220 · Ideal for banners
Headlines Widget
360×420 · Top stories feed
BRACKET LAB
PLAYOFF PROJECTIONS
WEST — TOP SEEDS
EAST — TOP SEEDS
Bracket Lab Widget
360×480 · Projected playoff fields
Sponsorship Placement Built In
Every scoreboard widget includes dedicated ad zones — a presenting advertiser slot in the header and a bottom banner (desktop 728×90 + mobile 320×50). You control the advertisers, the creative, and the click-through URLs. It's your inventory on your site.
Presenting Advertiser
Logo placement in the widget header, appearing beside your outlet branding. Includes click-through URL.
Bottom Banner Ad
Full-width banner below the scores. Separate desktop and mobile creative sizes for optimal display.
Fully Customizable Branding
Widgets match your brand. Set your logo, primary colors, alignment, and padding — the widget becomes an extension of your outlet.
TRIAD SPORTS
SCORES
EASTERN NC
SCORES
Your Coverage Area, Your Scores
Widgets only show the schools in your coverage area — the ones your audience cares about. You curate the list, report scores, and edit schedules directly.
Custom Coverage Area
Report Scores Directly
Edit Schedules
Link Your Coverage
Score Feed API Key
Staff Access
Outlet Profile & RSS Distribution
Build a complete media outlet profile to promote your brand, and connect your RSS feed so your stories reach fans across Varsity NC.
Complete Media Outlet Profile
Share your website, newsletter sign-up link, social media accounts (Twitter/X, Instagram, YouTube, TikTok, Facebook), and an about paragraph. Your profile is promoted on Varsity NC so users can discover and follow your outlet.
RSS Feed → "Across the State"
Add your high school sports RSS feed and your stories appear in the "Across the State" section on the Varsity NC homepage. It aggregates content from all affiliated outlets and sends readers directly to your website — growing your audience and traffic.
Reynolds upsets Mt. Tabor in OT thriller
Triad Sports Hub
Day School wins 4A state championship
Charlotte Prep Sports
Greenville Rose rolls past D.H. Conley
Eastern NC Football
Users Follow Your Outlet
Varsity NC users can follow media outlets that cover the schools they care about. When they follow your outlet, your latest RSS feed stories appear on their personalized dashboard — creating a direct, ongoing relationship between your outlet and engaged readers.
Grow
your reader base with targeted followers
Drive
repeat traffic from engaged local fans
Build
brand loyalty with your community
Broadcast-Grade Data Feeds
TV stations get JSON and XML API feeds to pull live scoreboard data directly into tickers, lower thirds, and full-screen graphics — no manual data entry required.
{
"games": [
{
"date": "2025-08-29",
"sport": "Football",
"status": "live",
"home_team": "Davidson Day",
"away_team": "Cannon School",
"home_score": 21,
"away_score": 14,
"quarter": "3rd",
"time_remaining": "7:42"
},
{
"date": "2025-08-29",
"sport": "Football",
"status": "scheduled",
"home_team": "Charlotte Catholic",
"away_team": "Mooresville",
"time": "7:30 PM"
}
]
}Real-Time Analytics Dashboard
Track widget views, ad click-through rates, and engagement metrics. Know exactly what your inventory is delivering to advertisers.
48.2K
Total Views
1,847
Ad Clicks
3.8%
Avg CTR
Widget Views
Total impressions across all your embedded widgets
Ad Click-Through Rates
CTR for presenting advertisers and bottom banner ads
Date Range Filtering
Analyze performance over 7, 30, or 90 day windows
Per-Widget Breakdown
Compare performance across individual widget placements
Coverage Planning Tool
A built-in calendar for editors to plan their high school sports coverage. Assign staff, track status, and never miss a game.
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AP-Style Final Score Reports
Every Friday night, your outlet receives an automatically generated, AP-style final scores email — formatted for instant copy & paste into your website, social posts, and print edition.
Final NC High School Football Scores — Aug. 21, 2026
scores@varsitync.com → your inbox
Here are the final scores for North Carolina high school football for Aug. 21, 2026. See a missing score or need to report a correction? Visit VarsityNC.com/Scoreboard. FINAL SCORES A.C. Reynolds 4, Patton 0 A.C. Reynolds 3, Alexander Central 2 Mallard Creek 28, Hough 14 Weddington 35, Marvin Ridge 7 MISSING SCORES Davidson Day @ Charlotte Latin Providence Day @ Charlotte Catholic
Delivered automatically to your inbox — paste straight into your site or print edition.
Built for Copy & Paste
Scores arrive winner-first in clean, plain text — no formatting cleanup needed. Highlight, copy, and drop the whole block straight into your recap, box-score page, or print edition in seconds.
Automated Friday-Night Delivery
Schedules fire fresh, updated-score emails at the times you choose throughout the night — no manual sending.
True AP Style
Winner-first ("Mallard Creek 28, Hough 14"), AP date formatting, OT/PK/forfeit notation, and a separate MISSING SCORES list.
Your Schools, Your Sports
Filtered to your coverage area and the sports you cover — no noise from games outside your beat.
Goes to Your Whole Staff
Deliver to your public outlet inbox, individual staff members, or any custom list of recipients.
Verified Media Benefits
Every member of your outlet's staff gets premium access and verified status on Varsity NC.
Message Board Comment
Just arrived at the stadium. Davidson Day's offense looks sharp in warmups. Expect a big night from their QB.
Everything You Get as a Partner
Join Us in Telling Their Stories
Partner with Varsity NC and get access to all these tools — completely free for media outlets that help keep their teams' scores and schedules updated. Let's grow the audience for high school sports across North Carolina — together.
No cost to join · No long-term contracts · Built for North Carolina media outlets